Privacy Policy

Your Privacy Matters

This page explains how DUAL Strength + Fitness collects, uses and protects personal information when you use our website, memberships, Day Passes, services or contact forms.

Privacy • Data Protection • Communications • Website Use

Privacy Policy

DUAL Strength + Fitness respects your privacy and is committed to protecting your personal data.

This policy explains what information we may collect, why we collect it, how we may use it and your rights regarding that information.

Information We May Collect

Depending on how you interact with DUAL Strength + Fitness, we may collect information including:

  • Your name and contact details, including your email address, mobile or other telephone number and postal address where applicable.
  • Information you submit through our website forms.
  • Membership and Day Pass information.
  • Membership, personal training, coaching or other enquiry details.
  • Information relating to bookings, classes and services.
  • Information relating to payments and the administration of your membership or services.
  • Your communication and marketing preferences.
  • Website usage information such as cookies and analytics data.

How We Use Your Information

We may use your personal information where appropriate to:

  • Respond to enquiries and requests you make to us.
  • Set up and administer your membership.
  • Manage Day Passes, bookings, classes and other services.
  • Communicate with you about your membership, booking, enquiry, payment or service.
  • Provide customer support.
  • Contact you where there is an issue with a payment, including a failed or outstanding membership payment.
  • Send important service or administrative communications relating to your membership or another service you use.
  • Improve our website, facilities and services.
  • Send marketing communications where we have the appropriate consent or another lawful basis to do so.

How We Use Your Telephone Number

Where you provide DUAL Strength + Fitness with a mobile or telephone number, we may use it where appropriate to communicate with you in connection with your membership, booking, enquiry, payment or another service you have requested.

Depending on the circumstances, we may contact you by telephone call or text message.

We may use your telephone number for purposes including:

  • Contacting you about your membership.
  • Providing information relating to a Day Pass, booking, class or service.
  • Responding to an enquiry you have made.
  • Contacting you about a failed or outstanding payment.
  • Providing customer support.
  • Sending important service or administrative information.

Service & Administrative Text Messages

We may use your mobile telephone number to send text messages that are necessary or appropriate for administering your membership or another service you have requested from DUAL Strength + Fitness.

These messages may include:

  • A welcome or membership confirmation message when you become a DUAL member.
  • Information relating to your membership or account.
  • Messages relating to a failed or outstanding membership payment.
  • Information about a booking, Day Pass, class or other service you have requested.
  • Important changes or information affecting a service you are using.
  • Responses or follow-up relating to an enquiry you have made.

Service communications: These messages are intended to provide information or administer a membership or service you have requested. We keep service and administrative messages separate from promotional SMS marketing.

Marketing Text Messages

Marketing and promotional text messages are treated separately from the service and administrative communications described above.

If DUAL Strength + Fitness uses your mobile telephone number to send marketing or promotional text messages, we will only do so where we have the appropriate consent or another lawful basis that allows us to send those communications.

Marketing text messages may include information about offers, promotions, memberships, events or other DUAL services.

Where required, we will provide a clear and simple way for you to opt out of receiving further marketing text messages.

Your marketing preferences: Opting out of marketing text messages does not necessarily prevent us from contacting you with service or administrative information relating to an existing membership, payment, booking, enquiry or service you have requested.

Full information about our SMS communications, message frequency, opting out and the conditions applying to our SMS programme can be found in our SMS Terms & Conditions.

View SMS Terms & Conditions

Email Communications

We may use your email address to communicate with you about your membership, Day Pass, booking, enquiry, payment or another service you have requested.

We may also send marketing emails where we have the appropriate consent or another lawful basis to do so.

Marketing emails may include information about DUAL memberships, services, events, facilities, training, promotions and offers.

You can unsubscribe from marketing emails at any time using the unsubscribe link contained within the email or by contacting us.

Sharing Your Information

We do not sell your personal data.

We may share personal information with trusted third-party service providers where necessary to operate our business and provide our services.

This may include providers that help us with:

  • Membership and booking administration.
  • Payment processing.
  • Email and SMS communications.
  • Website forms and enquiries.
  • Website hosting and maintenance.
  • Analytics and website performance.

Where personal information is shared with a service provider, it will only be shared where appropriate for the relevant service and handled in accordance with applicable data protection requirements.

Cookies & Website Analytics

Our website may use cookies and analytics tools to understand how visitors use the site and to improve the user experience.

Cookies may collect information about how you interact with our website. You can control cookies through your browser settings and any cookie controls made available on our website.

How Long We Keep Your Data

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including where information needs to be retained for legal, accounting, administrative or legitimate business requirements.

Protecting Your Information

We take reasonable steps to protect the personal information we hold and to reduce the risk of unauthorised access, disclosure, alteration or loss.

Where we use third-party systems to help provide our services, personal information may also be processed through those systems.

Your Rights

Depending on the circumstances, you may have rights in relation to your personal information, including the right to:

  • Request access to personal information we hold about you.
  • Ask us to correct inaccurate information.
  • Request deletion of your personal information in certain circumstances.
  • Object to or request restriction of certain processing.
  • Withdraw consent where our processing is based on your consent.

You can also ask us to stop sending you marketing communications at any time.

SMS Terms & Conditions

If you receive or choose to receive text messages from DUAL Strength + Fitness, please also read our dedicated SMS Terms & Conditions.

These explain the types of SMS communications we may send, SMS marketing consent, message frequency, possible network charges, opting out and other conditions relating to our SMS communications.

Read SMS Terms

Contact Us About Privacy

If you have any questions about this Privacy Policy, how your personal information is handled or would like to exercise your data protection rights, please contact us directly.

DUAL Strength + Fitness
Unit B, Blatchford Road
Horsham, West Sussex
RH13 5QR

Telephone: 01403 260707
Email: info@dualstrengthandfitness.co.uk

Email DUAL
Your Data

Questions About Your Privacy?

If you'd like to know more about the information we hold, update your communication preferences or discuss how your personal information is used, please get in touch with the DUAL team.

Contact Us SMS Terms